855 Toll Free Numbers are Now Available

I spoke with a business owner today that has been advertising a Google Voice phone number as his business number for a while. He was disappointed to learn that Google does not allow anyone to port their phone number to another service.

The idea of testing and measuring advertising is not a new concept. Marketing firms test different ads with slightly different content all the time to generate the most ROI for the client. Measuring results of different ads and different media has been challenging...